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What is SEO Search Engine Optimization

What is SEO

SEO(Search Engine Optimization) is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
As like Google, Yahoo, Bing, Yandex, and others.
SEO is the backbone of your site.


Kinds Of SEO

1: BlackHat SEO

2: WhiteHat SEO

Introduction to Blackhat SEO

Introduction to Blackhat SEO
1. Blackhat SEO Exploiting Social Media for Traffic Maxim Ogienko BUS 456
2. What is it?
3. Search Engine Optimization (SEO) is the process of increasing a website’s popularity in search engines. Black-hat SEO is a set of techniques for unethically, but not necessarily illegally, driving traffic to a site.
4. Why use it?
5. Time-Consuming Expensive Ineffective “Search Engine Optimization = Slow ” Non-Scaleable Difficult Boring
6. Cheap Scaleable Automated Targeted Quick
7. Why not use it?
8. Annoying Unethical Short-Living Suspicious
9. How does it work?
10. Trick search engines Get links (from big, reputable sites) Cover page in keywords Spam social media sites
11. Who uses it?
12. Affiliate marketers Spammers Fraudsters Big companies
13. How to use it?
14. Link Farms Create thousands of pages containing meaningless links, all leading to one place
15. Social Bookmarking Use fake accounts at social bookmarking sites to submit the target site multiple times.
16. Account Buying Purchasing hacked accounts at social media sites to broadcast the target site’s message and post links. PVA Accounts Many sites now require a valid phone number to register. A phone-verified account (PVA) has a valid phone number on file. These are much harder to fake.
17. Who is affected?
18. How to fight it?
19. Improving search engines Moderation Making links NOFOLLOW CAPTCHAs Crowdsourcing cleanup

Introduction to WhiteHat SEO


About MohsinMubarik

I am a Student and a part time Freelancer. I am a graphic designer, Web developer and designer and expert in SEO.

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